CGA, Nielsen take Brand Index to the US

The joint venture between CGA Strategy and Nielsen in the US has launched a Brand Index service in the drinking and eating out sectors in the country.

The introduction into the US mirrors the Brand Index survey available to operators on this side of the Atlantic. It will give US suppliers, distributors and retailers access to comprehensive premises data, highlighting new opportunities and trends and broken down into category, segment and brand levels. 

The launch pools CGA’s experience in sector measurement with Nielsen’s statistical and database expertise. The first phase of Brand Index gives operators access to US drinking and eating premises plus measures across big markets including New York, Los Angeles, Chicago, Boston, Dallas and Denver. A second phase, widening the markets and adding more sophistication to the reporting, will follow. 

CGA Global CEO Jon Collins said: “We are delighted to bring Brand Index to the US in response to the demands of our global drinks clients. Now, as in Europe, our U.S. partners will gain new levels of insight into the valuable and influential on premise market. Understanding category and competitor performance across volume, value, pricing, distribution and velocity will uncover opportunities to grow volume and profits.”