New tools for a new age of insight & marketing

Mark McCulloch, CEO and Founder, We Are Spectacular

Mark McCulloch, CEO and Founder, We Are Spectacular

What are the new ways that food and drink businesses need to look at their markets and customers? How should they be creating stories and standing out on-line as well as in-store? These are just some of the big questions that will be answered at CGA Peach Consumer Insight & Marketing conference at the Tate Modern in London on 20 April. Book your places now.

Mark McCulloch, ceo and founder of the We Are Spectacular agency will explain why businesses need to keep refreshing their marketing approach, while Dan’l Hewitt, UK md at Makers Studios and former director at VICE, the global youth media business, will explain why content is crucial, especially for connecting with millennials. Also, Ralph du Plessis, founder of Red Mud Media, will give practical advice on how to be found on-line even when people are searching for something else.

The theme of this year’s conference is Maintaining Momentum, how businesses need to stay fresh and relevant, especially with a new generation of consumers, as they seek to grow in a changing and highly competitive marketplace.

Other speakers include food and technoloentrepreneurs Food Tech Week entrepreneurs Victoria Albrecht and Nadia El Hadery on the search for the next big trends in food and technology – and how existing business can leverage them.

The full line up of speakers is:

  • Adam Martin, commercial and marketing director, Tesco Hospitality
  • Alasdair Murdoch, CEO, Gourmet Burger Kitchen
  • Dan’l Hewitt, UK md at Makers Studios and former director at VICE, the global youth media business
  • David Abrahamovitch, CEO & Co-Founder, Grind & Co
  • David Murdin, COO, brand developments, Whitbread Restaurants
  • Mark McCulloch, founder & CEO, WE ARE Spectacular
  • Peter Martin, VP, CGA Peach
  • Ralph du Plessis, founder Red Mud Media
  • Sam Jones, head of marketing, Revolution Bars
  • Victoria Albrecht & Nadia El Hadery, founders Food Tech Week, FoodHack and Food Start-up School

CGA Peach’s Chris Jeffrey will also spotlight the latest data, research and insight on consumer attitudes and habits when eating and drinking-out in what appears an increasingly brand-cynical world and loyalty-free market

The event will be chaired by CGA Peach’s Peter Martin and Jamie Campbell.

“Our central theme this year is not so much how to create a brand, but how to maintain the momentum as businesses mature and newcomers try and steal your market-share,” said conference chairman and CGA Peach vice president Peter Martin. “How do you continue to stand-out in an increasingly crowded, competitive and ever-changing marketplace?”

Last year’s event attracted around 150 marketing and insight professionals, brand owners, board directors and entrepreneurs from across the eating and drinking out marketplace.

The CGA Peach Consumer Insight & Marketing Conference will be held on Wednesday 20 April at Tate Modern, London. Sessions start at 2.00pm and conclude at 5.45pm, followed by a drinks reception for further discussion and networking at Drake & Morgan’s The Refinery .

The programme

2.00 - Welcome Jamie Campbell, director CGA Peach

2.10 - The competitive landscape

CGA Peach’s Peter Martin sets out the challenges facing brands, insight teams and marketers, and how the market is already reacting

2.30New tools for new times

Mark McCulloch, ceo and founder of the WE ARE Spectacular agency on why businesses should be marketing like the year they are living in

2.45 - Start the story telling

Dan’l Hewitt, UK md at Makers Studios and former director at VICE, the global youth media business, on why content is crucial, especially for connecting with millennials

3.00- Standing out online: who does it best?

Ralph du Plessis, founder of Red Mud Media, on how to be found when people are searching for something else

3.15 Q&A session with Mark McCulloch, Dan’l Hewitt and Ralph du Plessis

3.25 – coffee break

3.55The burger and the veggies: anatomy of an ad campaign

Gourmet Burger Kitchen CEO Alasdair Murdoch looks back at the row over the brand’s ‘Vegetarians, resistance is futile’ advertising campaign – the fall-out, the comeback and the lessons learned

4.20 What consumers really think about eating and drinking out

CGA Peach’s Chris Jeffrey presents the latest findings from our BrandTrack consumer survey – the trends, habits and attitudes to loyalty, the consumers to target and the public’s favourite brands

4.35The food entrepreneurs

Victoria Albrecht & Nadia El Hadery, founders of Food Tech Week, FoodHack and Food Start-up School, on the search for the next big trends in food and technology – and how existing business can leverage them

4.55 Maintaining momentum: panel session

Brand owners from businesses as diverse as Tesco, Whitbread, Revolution Bars and artisan coffee enterprise Grind discuss the challenges of staying fresh and relevant in an ever changing and competitive world.

·         David Abrahamovitch, CEO & co-founder, Grind & Co

·         Sam Jones, head of marketing, Revolution Bars

·         Adam Martin, commercial and marketing director, Tesco Hospitality

·         David Murdin, COO, brand developments, Whitbread Restaurants

Chaired by Peter Martin.

5.45 - Drinks and canapés, The Refinery

To secure your place, contact event manager Molly Nicholas – email molly.nicholas@cgapeach.co.uk

CGA Peach is grateful to its sponsors of the Consumer Insight & Marketing Conference, Zonal, CPL Training, Maru/edr, Fishbowl and WE ARE Spectacular.